California Fish Grill, an established group of fresh fish eateries, needed an updated look to match their healthy bite. Giving the Irvine location a welcoming environment with bright white subway tiles, tasteful and tasty messaging assisting and enticing guests, and an industrial feel to exhibit a cool fish market vibe. Their overall mantra of taste and good quality at a surprising value is conveyed through the use of raw materials, metal and wood to create a clean, modern, contemporary location.